Associate Business Director Gaming Strategy & Consultancy

Job description

**Company description**

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith.

A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world.

It is present in more than sixty countries with over 23,000 employees worldwide.

**Overview**

Overseeing, leading, and growing every aspect of the Gaming & eSports vertical within Publicis Content.

Supporting the Head of Content and empowering the Gaming & eSports team, you will be required to lead and help the team to create and deliver end-to-end multi-market Gaming & eSports proposal and solutions.

Where required, you will work with other Publicis Content teams such as creative, production, strategy or distribution to help further drive Publicis Content revenues.

**Responsibilities**

**Technical and Product:**

+ Responsible for developing, leading, and owning the overall Gaming & eSports strategy.
+ Project manage end-to-end multi-market gaming & esports proposal and solutions.

This will include but not limited to brand gaming strategy, platform strategy, ideation, campaign planning, content & partnerships, campaign execution and management.
+ Providing industry expertise with a strong network of key stakeholders within Gaming & eSports.
+ Maintain up-to-date knowledge of industry trends and best practices for brands and creators in Gaming & eSports.

**Business Accuracy & Operational Efficiency:**

+ In partnership with the Head of Publicis Content, set an insights-driven to-to-market approach for client acquisition and engagement and for the partnerships with publishers, brands, creators, and IP owners within Gaming & eSports.
+ Lead on the development and negotiation of new business.
+ Deliver the roadmap for Gaming & eSports in the MENA through the development and delivery of growth and activation planning.
+ Manage the delivery of online and offline events.
+ Manage the day-to-day relationship with our key client stakeholders.
+ Support the Head of Publicis Content and the wider business with creative ideas and research for new business pitches when required.
+ Constantly exceed client expectations and ensure key project milestones are met.
+ Maintain a solid understanding of client's business and their competitors to make recommendations to clients and planning teams which drive change.
+ Ensure accuracy with finance & keep constantly updated with finance and billing processes.
+ Develop your team's skills across the media and gaming & esports landscape, negotiation, project management, creativity, data analysis and campaign optimization.
+ Ensure your team is familiar with the Publicis Content offering as well as other practices within the Publicis Groupe.
+ Provide regular feedback and build a trusted relationship with your team.
+ Prioritize the workload and manage tasks to achieve deadlines, ensuring the team supporting you do the same.
+ Set clear roles and responsibilities at the start of each project for your team, allowing for their constant development and learning.
+ Assist in the annual revenue targets as determined by the leadership team and aligned to OKRs (Objectives& Key Results)
+ Work with the wider Content practice to integrate Gaming & eSports opportunities with other Publicis Media services.

**Innovative & Analytical Mindset:**

+ Challenge gaming & esports partners to deliver innovative responses to briefs and provide solutions to client challenges that inspire our advertisers to work with Publicis Content.
+ Identify opportunities to knowledge share and cross-skill within the team.
+ Proactively share innovations, trends and thought leadership with client partners and industry publications.
+ Periodically analyze products and develop growth opportunities for the vertical (new products, removing non-performing ones, strategic alliances)
+ Ensure active participation in regional and global conferences and awards.

**People & Leadership:**

+ Takes initiative to challenge an established point of view with respect and openness.
+ Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
+ Able to handle complex issues and make decisions even when missing information.
+ Capable of proactively developing meaningful relationships with key decision makers.
+ Accepts responsibility for client problems, manages conflict and actively works to solve challenges internally and externally.
+ Able to build succession plans and grow and mentor future talent.
+ Able to provide constructive feedback to others in a timely manner.
+ Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
+ Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
+ Able to motivate their team to pursue goals and deliver beyond their beliefs.
+ Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
+ Empowers individuals to solve problems with full support when needed.
+ Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.
+ Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
+ Proactively and continuously work towards improving effective team working and collaboration.
+ Able to handle complex messages and is able to convey issues to facilitate others/ understanding.
+ Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust.
+ Capable of creating opportunities for others to grow and demonstrate their learning agility.
+ Drives a culture of trust with peers, clients and other stakeholders.

**Self:**

+ Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
+ Displays openness to the ideas of others and leverages them when beneficial for the business.
+ Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
+ Able to set high impact objectives and goes above and beyond to exceed performance.
+ Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
+ Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
+ Approaches situations and individuals with honesty, integrity, transparency and humbleness.
+ Showcases resilience and maintains drive and a positive outlook when faced with challenges.
+ Actively listens and is receptive to others feedback on performance.
+ Able to take justified risks when appropriate and take accountability and responsibility when things don't go as planned.
+ An early identifier of change, able to proactively develop and share plans to seize opportunities.
+ Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
+ Able to listen to other people in a way that they feel understood and is respectful of others.
+ Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
+ Able to build initiatives despite doubts or resistance from others to deliver strategic impact.

**Qualifications**

+ 8+ years of successful Gaming & eSports sales and partnership experience, with a proven track record of strong leadership experience.

You will have developed a distinct blend of creative instincts, social media marketing aptitude and executive management skills.
+ Must have managed gaming campaigns and activations in KSA market.
+ Be well connected with KSA gaming vendors & partners, such as E-sports teams, gaming influencers & E-sports world cup organizers.
+ Strong passion for eSports and video mobile games and domain expertise globally and in the MENA.
+ Able to work in a fast-paced and high-performing environment.
+ Build and develop relationships with client business leads and their teams to ensure synergy in the overall product delivery.
+ Must be able to cultivate excellent relationships with technology solution partners.
+ Candidate must be able to integrate with fast-paced Planning and Activation teams
+ Strong end-to-end project management skills and a level of negotiation skills
+ Process driven, experience using research and measurement tools
+ Strong communication skills, both verbal and written, and continuously demonstrating the ability to think big and implement innovative ideas in ways that create significant social sharing and PR attention.

**Additional information**

R-2105 P-2394

Required Skill Profession

Other General