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Urgent! City BTL & Field Marketing Lead - 3 Months Contract Position in Riyadh - Mawarid Manpower Company

City BTL & Field Marketing Lead 3 Months Contract



Job description

As a City BTL & Field Marketing Lead (3 Month Contract extendable based on performance), you'll be the on-ground face of Noon Supermall, driving visibility, app installs, and order growth in your assigned city.
Youll plan and lead BTL marketing campaigns, manage promoters and vendors, and execute local activations from malls and universities to neighborhood stores.

Key Responsibilities

  • Lead and execute all BTL marketing campaigns within your city.

  • Manage on-ground promoters and set KPIs for downloads and conversions.

  • Identify high-footfall areas for activations and community engagement.

  • Build partnerships with local stores, universities, and affiliates.

  • Track performance metrics and report weekly dashboards with ROI data.

What Were Looking For

  • 3-6 years experience in field marketing, retail operations, or city growth.
  • Bilingual (Arabic & English) with strong communication and leadership skills.
  • Hands-on experience managing field teams or promoters.
  • Energetic, approachable, and results-driven with a deep understanding of your local market.
  • Contract Duration: 3 Months (with potential for permanent placement based on performance)


Required Skill Profession

Other General



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